This August, the Administration issued the strongest fuel-economy rules in U.S. history for heavy- and medium-duty diesel trucks, with widespread support from industry. Cater Communications worked with the Heavy Duty Leadership Group, whose members include major industry leaders and fleet owners Cummins, Eaton, FedEx, PepsiCo, Wabash and Waste Management, to weigh in on the standards leading up to and on the day of release. Coverage included the Wall Street Journal, Washington Post, Bloomberg, Reuters, USA Today, Washington Examiner, Scientific American, Detroit Free Press, Detroit News, Trucks.com, Fleet Owner and more.
Also weighing in were 11 natural food companies and retailers, who wrote to EPA and NHTSA asking for strong heavy-duty fuel-economy standards. General Mills, Patagonia, Ben & Jerry’s and nine other signers are all members of Ceres’ BICEP, which asked Cater Communications to amplify the letter with a media alert and a DC-targeted ad campaign. The effort garnered attention in Politico, Washington Examiner, Trucks.com and other outlets, and ads designed and placed by Cater ran full-page in Politico and in banners on The Hill’s website.
Finally, CALSTART released an in-depth report on America’s heavy-duty supplier network ahead of the standards’ release. It found that the U.S. has a rich, nationwide network of high-efficiency suppliers producing and developing products that can meet strong fuel-economy and emissions targets. Coverage appeared in the Washington Examiner, E&E News, Trucks.com, FleetOwner, TruckingInfo.com, NGT News and Green Car Congress.